Browsing by Author "Ha, Luu Vu Thu"
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Influence of celebrity endorsement on customer purchase intention - A case study of Biti's Hunter
Ha, Luu Vu Thu (International University - HCMC, 2017)This study is attempted to identify the major factors of celebrity influencing on the purchase intention of customers who are living in Ho Chi Minh City (HCMC) in regard to the case of Biti’s Hunter. In recent years, the ...