Browsing by Author "Huỳnh Thanh, Trúc"
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Factors affecting youth customer's purchase intention toward ebook readers - The case of Amazon kindle
Huỳnh Thanh, Trúc (International University HCMC, Vietnam, 2013)Along with the trend of globalization, the economic grows rapidly in many aspects nowadays, standards of life enhances along with better incomes. Hence, people tend to use electronic devices to experience ...