Browsing by Author "Khai, Nguyen Tran Nguyen"
Now showing items 1-20 of 27
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The effectiveness of transparent packaging design on willingness to purchase for FMCG products in Ho Chi Minh city
Huy, Vo Nhat (International University - HCMC, 2018)Transparency is product packaging has become increasingly popular in the FMCD fields. However, knowledge about certain effects on consumer perception or purchase intention are little to be known. This research here was ... -
The effects of destination image on international leisure tourist satisfaction and return intention - A study of hospitality industry in Nha Trang City, Viet Nam
Xuan, Dao Thanh (International University - HCMC, 2017)The study illustrates knowledge in field of tourism at university. This generates the interesting and creativity of investigation about tourist satisfaction and return intention. Nha Trang was selected to investigated ... -
The effects of service quality on customer loyalty mediated by satisfaction in health and fitness industry -The case of yoga studios in VietNam
Yen, Truong Hoang (International University - HCMC, 2017)The recent years have been observing the explosion of Yoga industry in many countries, including Vietnam. The valuable opportunities for businesses in this industry also mean the increasing competition and challenges, ... -
The effects of website quality on customer satisfaction and loyalty to online travel agencies in Vietnam
Van, Nguyen Thi Xuan (International University - HCMC, 2018)The past recent years have witnessed the growth of technology application to travel industry. Specifically, OTA is considered as a booking channel predicted to be growing more than 3 times in the next ten years in terms ... -
Factors affecting brand loyalty toward fast fashion industry - Case of millennials in Vietnam
Uyen, Le Chau Phuong (International University - HCMC, 2019) -
Factors affecting customer satisfaction - The case of airbnb in Ho Chi Minh city
Ly, Dang Thi Thao (International University - HCMC, 2018) -
Factors affecting customers' perceived value & the improvement in guest satisfaction in hostels/homestays in Vietnam
Huy, Nguyen Vu Trung (International University - HCMC, 2018)Nowadays, travelers tend to choose a different kind of accommodation, which is hostels and homestays. Also the growth of hostels/homestays in South East Asia, especially in Vietnam, is rising significantly. The purpose of ... -
Factors affecting guest satisfaction and revisit intention - The case of all-inclusive resorts/hotels in Vietnam
Linh, Pham Hoang (International University - HCMC, 2018)Nowadays the numbers of all-inclusive hotels/resorts are increasing significantly around the world and in South East Asia, Vietnam to be more specific. Not to mention the amount of customers who want to experience a ... -
Factors affecting online trust and purchase intention : The case study of Bosch power tools in VietNam
Ngan, Le Nhan Song (International University - HCMC, 2017)The mission of this study is to explore the factors affecting online trust to engage purchase intention on Bosch Power Tools in Vietnam such as group reference influence, guaranteed policy and perceived image of websites. ... -
Factors affecting the clicking action on display ADS on social media of Ho Chi Minh internet users and customer behavioral intentions after the AD clicks
Anh, Ngo Van (International University - HCMC, 2018)One of the most important and valuable research nowadays, alongside research studies on the flow of money or the trend of young entrepreneurs, research on market competition or real estate trends is the study on the ... -
Factors of satisfaction and intention toward using peer-to-peer accommodation - Case of airbnb, inc.
Huyen, Nguyen Thi Thu (International University - HCMC, 2019)For this study, the purpose is to examine factors that affect guest’s satisfaction and their intention toward using peer-to-peer accommodation in Airbnb platform context. Total 203 respondents who once used Airbnb to book ... -
Fear of missing out influencing mobile app usage - A case study on Pokemon Go players in Ho Chi Minh City
Quang, Doan Nguyen Phuong (International University - HCMC, 2017)This research was conducted to examine the factors of fear of missing out influencing product usage – a case study on Pokemon GO players in Ho Chi Minh city. The study utilized the previous Fear Of Missing Out models of ... -
Hallyu and the impact on Vietnamese young consumers' preferences for Korean restaurants
Hang, Nguyen Thi Thu (International University - HCMC, 2019)In recent decades, thanks to globalization, more and more countries open and exchange culture with each other, which makes Korean culture, especially the popular culture has opportunities to be wide-spread, thus leading ... -
How fraud behaviour is motivated? Experiment approaching
Quynh, Ho Diep Nhu (International University - HCMC, 2017)From the hilarious financial scandals worth million dollars like Enron to the company’s inventory stealing worth several pennies, all are dishonest and illegal activities going against social morality and justice. If we ... -
How social media engagement affects TV channel loyalty among Ho Chi Minh city audiences - Mediating roles of social presence and channel loyalty
Anh, Truong Hoang (International University - HCMC, 2018)In light of the digital era development, there have been a number of researches about the effects of social media engagement on a brand loyalty. Undoubtedly, every brand faces the same opportunities and threats within ... -
Impact of local food and cuisines in Da Lat (Vietnam) on tourism's experience
Anh, Duong Thanh Huy (International University - HCMC, 2019)There are some research’s purpose is that comparing the relationship between three different factors tourism experiences, place attachment and word-of-mouth intentions, with some recommendations about the food and cuisines ... -
The impact of trust on online social shopping - A study of VietNam social commerce marketplace
Hoa, Truong Thi Thu (International University - HCMC, 2018)With the growing trend of e-commerce and the increasing adoption of social media, social commerce appeared as the combination of these two, and continues to expand fast. This study explores Vietnam social commerce marketplace, ... -
The impacts of tour guide performance on outbound tourists perceived trusts, satisfaction and their word-of-mouth intention
Vy, Tran Minh Thao (International University - HCMC, 2019)Tourism industry is growing in Vietnam, tourists are no longer easily satisfied with domestic tours, their demand for outbound tours is increasing. When visitors use outbound tours, tour guides will become an important ... -
The influences of corporate social responsibility on organizational commitment - A study on employees of hotels and resorts in Vietnam
Quyen, Nguyen Hong (International University - HCMC, 2019)The booming of hospitality establisments in Vietnam leads to the fact that organizations try to gain competitive advantages, through which practicing CSR is an approach. While almost hospiatlity businesses attempt to catch ... -
Investigating the impact of social travel networks on information adoption for travel planning : A study of VietNamese travelers
Viet, Le Huynh Quoc (International University - HCMC, 2017)It is undeniable that everyone loves to travel. In the past, travel was limited as there were just a few options. However, travel is an ongoing trend as of now. The world has been driven towards technology, a digital world. ...