Browsing by Author "Mai, Ngo Yen"
Now showing items 1-1 of 1
-
An investigation into factors affecting customers' buying decision in cinema context
Mai, Ngo Yen (International University HCMC, Vietnam, 2014)Cinema industry in Vienam has been growing strongly over the years with the quick expanding of movie theatres all over the country. Understanding customer behavior in choosing movies and the influential factors will not ...