Browsing by Author "Mai The, Kien"
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Factors affecting travel intention - The case of Korean films on Vietnamese people
Nguyen Ngoc Bao, Vy (International University - HCMC, 2020)The success of Korean TV serial dramas assists in strengthening the Hallyu Wave phenomenon transnational during the mid of 2000s. Due to the popularity, Korea has attracted more and more international visitors coming to ... -
The factors of green marketing influencing repurchase intention in F&B industry - Case of the coffee house in HCM city
Vo Minh, Giao (International University - HCMC, 2020)With the increasing of the population and increasing stickly of plastics wasted, the green marketing is not a new strategy for applying anymore. Therefore, the more people get in to know be a green life-style people with ... -
The impact of hallyu on travel intention to Korea of Vietnamese young people
Duong Huong, Ly (International University - HCMC, 2020)These days, Hallyu which is also known as Korean Wave has become a world-wide phenomenon, hence it makes number of visitors to Korea increase significantly. Especially, the popularity of Korean famous figures strongly hit ...