Browsing by Author "Quynh, Pham Nguyen Nhu"
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Influence of different formats of visual content on Facebook engagement rate - Case study of L'oreal Vietnam luxury brands
Quynh, Pham Nguyen Nhu (International University - HCMC, 2018)Objectives of the study: The research aims to measure how different formats of visual content drive engagement rate on branded Facebook pages. The context chosen was Branded Facebook of L’Oréal Vietnam luxury brands including ...