Browsing by Author "Quynh, Phan Thi Diem"
Now showing items 1-1 of 1
-
Using advertising value as the stimulus customer to change from trial action to repurchasing action - The case study of Grab
Quynh, Phan Thi Diem (International University - HCMC, 2017)Online advertising has been rapid grew and became an integrated part of every business. Although numerous research has been studied the effectiveness of advertising, how the perceive advertising value can increase consumers’ ...