Browsing by Author "Rohay Ni, Sity"
Now showing items 1-1 of 1
-
The impact of celebrity endorsement on viewers' preference towards the advertising and purchase intention - The case of Toc Tien endorsing OPPO
Rohay Ni, Sity (International University - HCMC, 2016)This research was conducted from March 5th to April 15th, 2016 in Ho Chi Minh City with 304 qualified respondents through online surveys and handout surveys. The objectives of this study are to examine the impact of celebrity ...