Browsing by Author "Sang, Nguyen Ngoc Kim"
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Factors affecting customers' return intention at the Coffee House chain store in Ho Chi Minh city
Sang, Nguyen Ngoc Kim (International University - HCMC, 2017)This study’s objective is to investigate the factors that have impacts on customers’ intention to revisit Coffee House chains store and the degree of these impacts. This study applied Attitude toward Brand, Subjective ...