Browsing by Author "Sang, Nguyen Thi Thu"
Now showing items 1-1 of 1
-
The factors effect to brand building effort in small and medium enterprises (SMEs) in Viet Nam
Sang, Nguyen Thi Thu (International University HCMC, Vietnam, 2014)Brand concept has been discussed a lot in many big companies and multinationals. However, in many SME companies, brand management receives little or no attention in the daily run of affairs. Although the owners or director ...