Browsing by Author "Tai, Nguyen Anh Tuan"
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Critical factors influencing guest loyalty toward hotels in Ho Chi Minh city - A mediation analysis of satisfaction
Tai, Nguyen Anh Tuan (International University - HCMC, 2018)The purposes of this study were to investigate possible factors influencing guest loyalty towards hotels and to examine how these factors influence the guest loyalty through the mediation of guest satisfaction. Based on a ...