Browsing by Author "Tai, Tran Tuan"
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Imported bubble tea buying intention among young customers in Ho Chi Minh city
Tai, Tran Tuan (International University - HCMC, 2016)The aim of the research are to investigate the factors influencing young customer’s buying intention toward foreign milk tea product. Milk tea are beverage sector which expected to rapidly grow with great amount of demand. ...