Browsing by Author "Tam, Tran Nguyen Minh"
Now showing items 1-1 of 1
-
An investigation into celebrity endoresement's impact on consumer's purchase intention - Case of Biti's hunter : A study in Ho Chi Minh City
Tam, Tran Nguyen Minh (International University - HCMC, 2017)Celebrity endorsement is no longer an unfamiliar term to the marketing world, which has been developed throughout the years and become the most standout strategy among the others in the marketing and advertising world. ...