Browsing by Author "Vy, Vo Kieu"
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The impact of brand image fit on Vietnamese young consumers' attitude towards co-branded product
Vy, Vo Kieu (International University - HCMC, 2019)Institution: School of Business, Ho Chi Minh International University Authors: Vo Kieu Vy Title: The Impact of Brand Image Fit on Vietnamese Young Consumers’ Attitude towards Co-Branded Product: A Case Study Of Biti’s ...