Browsing by Author "Xuan, Do Thi Thanh"
Now showing items 1-1 of 1
-
Exploring the impact of traditional and electronic word of mouth on travel intention
Xuan, Do Thi Thanh (International University - HCMC, 2016)Word of mouth has been treated as one of the most powerful marketing method which can earns several times greater in terms of efficiency than traditional tools. Tourism sector in which most aspects are considered as ...