Browsing by Author "Xuan, Le Thi Thanh"
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Consumer personality ethical beliefs and green purchase intention : An investigation of consumers at Ho Chi Minh city
Nguyen, Phan Trung (International University - HCMC, 2017)The main target of this research is to identify the extent of influences of consumer characteristics, which are attitude toward business and loyalty proneness, and cultural factor (individualism) on the ethical intention ... -
An exploration of passengers' preferences for choosing bus as their means of transport
Thinh, Le Phu (International University - HCMC, 2017)The purpose of this research is to find out why do citizens of HCMC prefer private to public transport and what needs to be improved to increase usage rate of public transport. Accordingly, in-depth interviews with 20 ...