Browsing by Author "Yen, Pham Ngoc Hoang"
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The factors impact audiences' behavior on usage intention toward livestream service
Yen, Pham Ngoc Hoang (International University - HCMC, 2018)In the recent years, a number of audiences are watching channels through live streaming platform, and the development of live-stream service has increased rapidly. As the phenomenon of social live stream service (SLSS) ...