| dc.description.abstract | The purpose of this research is to make the comparision and observe the differences between Vietnamese and Korean TV drama series or movies in the view
of Vietnamese audiences who reveal their trend to travel oversea rather than domestically. Quatitative method was mainly employed in this research including several statistical tests such as factor loading analysis, independent sample t-test, multiple regression analysis and one-way ANOVA. Besides, the main respondents of this research are Vietnamese residents who have experienced both Vietnamese and Korean TV dramas or movies. The number of 329/616 usable collected surveys from two big cities in Vietnam did not reach the target of at least 350. The research explored the importance of film tourism in Vietnam and can be used as reference for Vietnam National Administration of tourism and Vietnamese film producers. The results from statistical analyses showed that frequency of watching and perception changes in country‟s image are two most significant predictors for the intention to travel. Moreover, due to the great number of Vietnamese peple watching Korean films and wanting to visit Korea, it is necessary to limit the number of Korean films and increase Vietnamese ones aired on Vietnamese national and local channels. In addition, Vietnamese people showed their interests in Vietnamese culture and tradition. However, compared to Korean film, one of the weak points of Vietnamese one is topics and contents, including humanism. Hence, to attrack more Vietnamese to travel in their home contry, more films related to cultural and traditional values of Vietnam should be launched, taking Korea as the key learning for improvements in
topics and contents. | en_US |
