| dc.description.abstract | Nowadays, society has changed and developed in many aspects such as technology, economy, culture, and either education. In fact, it requires a higher level of training education, and raising knowledge to adapt with world- changing. Therefore, the amount of students enhance higher education is increasing rapidly, especially in big cities such as Ho Chi Minh, and Hanoi. Besides, training higher education institutes also follow
up with large number of students. These institutes include variety levels, programs, and training strategies. However, they still have a mutual nature is to deliver knowledge to learners as much as possible.
To students, who have a demand of learning higher education, they are still affected by many aspects such as society, schools, family, teachers, and friends. In order
to decide an important entrance of their education as life, this decision becomes harder if without recommendation of family, or relatives. In addition, each student’s choice is a essential information for universities to examine the own strategies to attract more students. Therefore, this research is conducted to examine the influences of factors to student’s college decision.
The research is implemented from January 2013 to May, 2013 in Ho Chi Minh City. The target students are who come from School of Business field in International University (Ho Chi Minh City). To be more specific, they are 200 freshmen students of year 2012, and who study twinning- program will be ignored to conduct in research due to irrelevant nature.
The research just only focuses on School of Business students. Therefore, the result may be limited in other fields. However, it may be useful for International University Administration Department to demonstrate, and adjust strategies in order to attract students to come to learn. In another aspect, International University can use this
consequence for “student recruitment event” every year. | en_US |
