Factors contributing to Vietnamese adults' intentions and behaviors towards personal financial planning
Abstract
Financial literacy, especially personal financial planning, has been caught people‟s
attention in recent years because poor financial management and unwise decision making
can definitely lead to lower living standard, credit card debts, financial crisis and prevent
families from achieving important long-term goals such as buying a home and raising
kids as their wishes. This thesis examines the factors contributing to adults‟ intentions
and behaviors towards personal financial planning which could be important to newly
affluent young Vietnamese adults for responsible financial behaviors.
Quantitative research method is used for testing Structural Equation Model rooted
from the model from the Theory of Planned Behavior (TPB) of Fishbein and Ajzein.
Using the convenience sample of 382 Vietnamese people participating into online survey,
the research tries to answer one question and explore eight hypotheses.
Through analysis of practical data via using SPSS 16 and AMOS 20 software, the
results show that TPB is significant to predict to intentions and behaviors towards
personal financial planning. Future research is needed to further investigate more deeply
on how personal financial knowledge affects the financial planning behaviors for
motivating planning practices from Vietnamese adults.
Keywords: Theory of Planned Behavior, personal financial planning, structural
equation model, Vietnamese adults.