| dc.description.abstract | Recent economic, almost people have a profound worry about poisonous
residue matters in food. Just a little of chemical substance in victual can also cause a
serious problems for health and the following generation such as genetically modified,
cancer, endocrine disrupting. Because of the limited ecological products being safe
with people, it is a good chance for companies in Vietnam to launch organic food
especially vegetables. Therefore, consumers’ concern for food safety is more
increasing. For that reason, this research is conducted to examine the level of
influence in each factors on purchasing organic vegetables. There are 6 factors
including attitude, organic knowledge, price, subjective norm, quality and food safety
in relevant with consumer purchase intention. The research used 244 organic
vegetables respondents in Ho Chi Minh City. By controlling quantitative and
qualitative methods, analysing data through SPSS software, recommendations is
suggested for corporations who want to penetrate the emerging market – organic
vegetables.
The study finds that food safety has the most effect and organic knowledge
is the least in buying ecological vegetables. These rest factors is arranged in
descending order: attitude, price, quality, subjective norms. | en_US |
