An investigation into impact of celebrity endorsement on viewers' preference toward the advertising : The case of Minh Hang singer in endorsement for Sunplay Vietnam
| dc.contributor.author | Lan, Pham Hoang Ngoc | |
| dc.date.accessioned | 2015-08-11T02:50:56Z | |
| dc.date.accessioned | 2018-06-19T06:08:54Z | |
| dc.date.available | 2015-08-11T02:50:56Z | |
| dc.date.available | 2018-06-19T06:08:54Z | |
| dc.date.issued | 2014 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/1518 | |
| dc.description.abstract | Advertising | en_US |
| dc.description.sponsorship | Ph.D. Pham Hong Hoa | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | ;022001679 | |
| dc.subject | Advertising | en_US |
| dc.title | An investigation into impact of celebrity endorsement on viewers' preference toward the advertising : The case of Minh Hang singer in endorsement for Sunplay Vietnam | en_US |
| dc.type | Thesis | en_US |
