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Examing how foreign companies using PR( Publics Relations) as their competitive weapons. The case of DHL, Cimigo, Sophie Paris, internship at Matterhorn communications
(International University HCMC, Vietnam, 2011)
This study is conducted with objective purposes; it does not intentionally aim to identify what factors Clients are unhappy with Matterhorn. It mentions a very different stream about “The uses of public ...