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Now showing items 21-30 of 37
Using Social Media Marketing To Stimulate Customers To Use Ride - Hailing Service In Potential Financial Crisis: The Case Study Of Gojek
(2023)
This study examines the relationship between social media marketing activities
and purchase intention, as mediated by trust and brand image, to corroborate the
constructs' practical applicability, particularly in a swiftly ...
The Impact Of Social Media Influencer On Consumers' Purchase Intention - A Case In Vietnam
(2023)
Social media innovation has aided the growth of social media influencers in
developing economies. The target of this paper is to evaluate how social media influencers
may affect consumers' consumers' desire to make a ...
The Relationship Between Green Country Image, Green Trust, And Purchase Intention Of European Products: Focusing On Vietnam Gen Z Consumers
(2023)
The purpose of this research is to add to the existing collection of studies on national
branding by conducting an empirical test with a specific population—Vietnamese Generation
Z (henceforth Gen Z)—to examine the ...
Factors Affecting The Intention To Visit Heritage Sites Through User's Attitude On Heritages' Facebook Page: A Case Study Of The Hoa Lo Prison Relic Facebook Page To Vietnamese Young People
(2023)
This study investigates the effects of young Vietnamese people's attitudes
on the Facebook pages of historical and cultural heritage sites and the intention to
visit these sites through the typical case of Hoa Lo Prison ...
The Impact Of Factors Affecting Organic Food Purchase Intention In The Context Of Ho Chi Minh City
(2023)
In Vietnam, the discussion surrounding organic food has always been one that would pique many
people’s interests, and would garner a substantial amount of research since it is believed to offer
multiple benefits. By ...
Using An Expectancy Theory To Explain Online Information Disclosure
(2023)
Information disclosure has been a critical concern when consumers conduct e
commerce transactions. Moving beyond benefits and risks of information disclosure,
this paper applied the expectancy theory of motivation to ...
The Impact Of Social Commerce On Consumers' Purchase Intention: A Study Of Tiktok Shop In Vietnam's Beauty Industry
(2023)
Social commerce is booming and drawing many attention of social media
users in Vietnam, especially with the rapid growth of TikTok Shop that many sectors
can leverage this to thrive. The main purpose of this study is to ...
Exploring The Impact Of Factors On The Purchase Intention Of Vietnamese Genz Consumers - A Case Of Short Videos Marketing In Supplement Industry
(2023)
The supplement market in Vietnam is experiencing significant and impressive growth, as reported
by BritCham Vietnam in 2021. According to BritCham Vietnam, after the COVID-19 pandemic,
there has been a noticeable change ...
Major Factors Influence Passenger Loyalty In The Low-Cost Airline Business: The Case Of Vietjet Air
(2023)
The low-cost airline (LCA) sector in Vietnam has recognized the significance
of passenger relationship management due to the intense competition in the transportation
industry. Nonetheless, certain factors that influence ...
Consumer Purchase Intention For Hybrid Electric Vehicles (HEVS) In Ho Chi Minh City, Vietnam
(2022)
Relying on energy-intense transportation systems could escalate the chances of environmental
degradation. A shift of transportation modes from a gasoline-powered internal combustion engine
(ICE) vehicle to decarbonizing ...