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Now showing items 141-150 of 219
Examining Vietnamese consumer behavior towards short message service (SMS) advertising
(International University HCMC, Vietnam, 2011)
This study examines Vietnamese people behavior towards Short Message Service (SMS) Advertising, namely what they think and how they react toward Advertising message. It also presents some ...
Factors affecting customers' choice toward internet service providers in Ho Chi Minh city
(International University - HCMC, 2016)
Internet is the greatest representative of the development of Technology. Therefore, conducting research about the situation of this service is very meaningful, especially for the providers in this sector. The main aim of ...
Factors influencing customer loyalty towards internet service providers in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Nowadays, in terms of internet service providers (ISPs), it is essential for them to
understand the key factors affecting customer loyalty. These issues are important for
the long-term business success of any service ...
Factors influencing customer's satisfaction towards Honda motocycle dealers : A case study of Thanh Phat head
(HCMC - International University, 2015)
In the midst of stiff and fierce competition and increased number of
motorcycle retail providing a variety of products, customers have become accustomed
to a lot of brand motorcycle. Retailers have recognized this trend ...
Factors influencing customers' behavioral intention to use online booking tool for beauty services in HCM city, Vietnam
(International University - HCMC, 2016)
Nowadays, Internet has been increasingly developing and become the facilitator of
the enormous growth of online business transactions which bring a wide range of
advantages to people, comparing to the traditional ones. ...
Factors influencing customer loyalty towards P/S toothpaste in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Management -- Marketing
Factors influencing the customer's purchase intention on counterfeit fashion products in Ho Chi Minh City - The case of luxury handbags
(International University - HCMC, 2016)
In Vietnam market, selling and buying counterfeit fashion products, especially handbags are serious problems and have complicated movements in current years. Therefore, the research “Factors influencing the customer‟s ...
Factors affecting toursits' destination satisfaction : The case of the world natural heritage - Ha Long Bay
(International University HCMC, Vietnam, 2014)
This research was conducted to determine the factors that directly or indirectly
affect foreign tourists’ destination satisfaction toward the World Natural Heritage of
Halong Bay through the mediating variable – perceived ...
Consumer behavior toward themed wedding
(International University HCMC, Vietnam, 2012)
Themed wedding is one of the hottest trends in the world that has been exported globally. There can be an endless opportunity in the wedding market for themed wedding just as there is in many developed countries. There is ...
Customer satisfaction towards the students assistant center for employment placement in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
With the overall purpose to find out current satisfaction of the students using
the employment placement service in Ho Chi Minh City, this thesis used the sample of
Students Assistant Center (SAC) as the case to examine ...