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Now showing items 81-90 of 219
The study on critical success factors of e-commerce entrepreneurs: The case in HCMC
(International University - HCMC, 2016)
Along with the development of word economy, more and more people become self-employed. It is realized that entrepreneurship has a positive influence on the economic growth of a country. Moreover, it is important to apply ...
"The young Vietnamese's consumer behavior in Korean fashion"
(International University - HCMC, 2015)
Since Doi Moi (1986), Vietnam opened its economy, as a result many cultural wave have influenced on Vietnamese culture, and recently Hallyu has become a hot topic among the young. Hallyu is a terminology refers to the ...
Service quality in gaining customer satisfaction toward Vietinbank, Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Currently, Vietnam's banking system as well as the commercial banks are facing fierce
competition for providing services with foreign banks. This problem became the pressure
on Vietnam Joint Stock Commercial Banks increasingly ...
An investigation into establishing marketing plan for a tourism company : The case study of dolphin tourist
(International University HCMC, Vietnam, 2014)
Vietnam tourism Market is developing in recent years, the number of tourists to
Vietnam more and more increasing. Meanwhile, in the domestic tourism market,
economic growth has created a powerful segment of the population ...
A study on factors influencing consumer's purchase intention towards organic vegetables in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
Recent economic, almost people have a profound worry about poisonous
residue matters in food. Just a little of chemical substance in victual can also cause a
serious problems for health and the following generation such ...
An investigation of factors affecting students' choices of institution for master's program in Ho Chi Minh City
(International University - HCMC, 2016)
Value of a Master’s Degree is highly recognized by both employer and employee, combing with the strong growth of higher educational trend, it creates a competitive market of institutions offering Master’s program. Therefore, ...
An investigation into factors affecting customers' buying decision in cinema context
(International University HCMC, Vietnam, 2014)
Cinema industry in Vienam has been growing strongly over the years
with the quick expanding of movie theatres all over the country. Understanding
customer behavior in choosing movies and the influential factors will not ...
Understanding customer purchase intention toward green electronic products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Green purchasing is a strongly developing trend in the world due to the
alarming level of global environmental issues. Vietnam is not out of this trend when
Vietnamese government is making effort in encouraging consumers ...
Market research about the influence of using Expertise endorser in TVC on consumer's attitude : The case of Colgate TVC
(International University HCMC, Vietnam, 2013)
Oral care market in Vietnam aggressively changes every day, which offers companies tremendous opportunities as well as arises considerable challenges. To survive and develop sustainably in this market, ...
Market research about using music appeal in tvc on consumer's attitudes towards pantene brand
(International University HCMC, Vietnam, 2014)
Advertising is one of the means of communication for companies to persuade their
audience to purchase their products. Advertisements are delivered to the consumers
through various forms of media, such as television, radio, ...