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Now showing items 341-350 of 525
Testing static trade-off against pecking order models of capital structure - The case of power and petroleum firms listed on Ho Chi Minh stock exchange
(HCMC - International University, 2015)
The purpose of this study is to review the capital structure theories in general and give
comparison to the explanatory power of the Static Tradeoff Theory against the Pecking
Order Theory and in particular. A sample of ...
Understanding the relationship between country of origin, brand experience, brand trust and perceived quality to repurchasing intention - Case of smarphone brands in Ho Chi Minh city
(International University - HCMC, 2015)
The purpose of this study aims to investigate the relationship between country-of-origin (COO) image and brand experience that effect to repurchasing intention through brand trust and perceived quality. Brand trust and ...
The impact of capital structure on performance - Evidence of listed companies in food and beverage industry in Vietnam
(HCMC - International University, 2015)
The expectation of this study is to investigate the influence of debt on
financial performance on both Return on assets (ROA) and Earnings per share (EPS)
of 28 listed companies in Vietnam food and beverage industry from ...
The impacts of business risk and financial risk on firms' financial performance - A study of HOSE
(HCMC - International University, 2015)
High economic growth rate always a good sign not only about economics but also every
aspect of a country. However, high economic growth rate but limited information about
economics without updating could be a source of ...
Factors that create the impact of leadership on job satisfaction in case of Lam Dong Province
(HCMC - International University, 2015)
Purpose – This research aims to explore factors: identification, selfefficacy, competency and work engagement create the impact of leadership
(transformational leadership and transactional leadership) on employees’ job ...
An imperial investigation into effects of celebrity endorsement on viewers' predilection for the advertising - The case of My Tam singer in endorsement for pepsi Vietnam
(International University - HCMC, 2015)
Nowadays, the majority of business firms use celebrity endorsement in advertising to publicize their products to the target markets, because this is one of the most popular marketing strategies which can motivate consumers ...
The impacts of country-of-origin on women's purchase intention towards Korean cosmetics in Ho Chi Minh City
(HCMC - International University, 2015)
Origin of country is one of the key topics in marketing in recent years.
Country of origin is another important variable influencing consumer perceptions of
brands. Information processing theory posits that consumers use ...
Interpersonal effects on fashion-oriented impulse buying: The mediating role of fashion involvement: A study among Vietnamese consumers
(HCMC - International University, 2015)
Purpose
This research is conducted to serve two purposes. The first purpose is to
investigate the direct as well as indirect impacts of Interpersonal effects – in this case,
Susceptibility to interpersonal influence and ...
Intention to use facebook for supporting teamwork of business administration students in Ho Chi Minh city
(HCMC - International University, 2015)
This research was conducted with the aim to explore the main factors which
have an influence on “behavioral intention to use Facebook for supporting
teamwork/group work of Business Administration students in Ho Chi Minh ...