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Now showing items 381-390 of 525
Discovering the relationships among brand experience, brand personality, service personal values and customer loyalty - A study of Vietnam luxury hotel market
(HCMC - International University, 2015)
This study tries to explore the relationships among these concepts – brand
experience, brand personality, service personal value and customer loyalty in Vietnam
luxury hotel market. Based on both two qualitative and ...
Factors affecting employee loyalty of teaching assistants at Vietnam USA Society (VUS) English Center in Ho Chi Minh City
(HCMC - International University, 2015)
Most of organizations nowadays are facing with numerous difficulties in
retaining employee loyalty since talent personnel are the key elements to their success.
There are a rising demands to find out the drivers of employee ...
The determinants of investors' behavioral intention in using financial derivative instruments - A study in Vietnam
(HCMC - International University, 2015)
The financial derivative market is predicted to open in 2016 by Government and
this market is quite new for all investors. Hence, this essay may anticipate whether
investors are willingness to use financial derivative ...
The determinants of profitability : An empirical investigation in manufacturing firms on Ho Chi Minh stock exchange
(HCMC - International University, 2015)
This paper used a sample of 57 manufacturing firms listed on HOSE to
recognize the determinants of profitability. The question of whether firm’s performance
is impacted primarily by firm characteristics was found out in ...
Factors influencing organizational identification, job performance, and job satisfaction of employees - A case study at An Giang plant protection joint stock company
(HCMC - International University, 2015)
This research studies factors influencing Organizational Identification, Job Performance
and Job Satisfaction of employees with a case study at An Giang Plant Protection JointStock Company (AGPPS) in Viet Nam. The agriculture ...
Factors influencing customer's satisfaction towards Honda motocycle dealers : A case study of Thanh Phat head
(HCMC - International University, 2015)
In the midst of stiff and fierce competition and increased number of
motorcycle retail providing a variety of products, customers have become accustomed
to a lot of brand motorcycle. Retailers have recognized this trend ...
Factors that affect young consumers' purchase intention toward functional foods in Ho Chi Minh City
(HCMC - International University, 2015)
This study aims to identify the important factors affecting young consumers’ purchase
intention toward functional foods in Ho Chi Minh City and provide marketing recommendations
which reflect the research findings and ...
Financial determinants of market risk in companies listed on HOSE in the period of 2009-2013
(HCMC - International University, 2015)
The thesis focus on examine the accounting determinants of market risk of
listed companies on HOSE. The sample includes 94 companies from all 20 sectors.
Data is collected in five year (from 2009 to 2013). We also use some ...
Financial distress and probabilistic prediction of bankruptcy for Vietnamese listed firms in transportation sector
(HCMC - International University, 2015)
This study investigated the predictive power of the bankruptcy predicting
models when it was applied to Vietnamese emerging market of listed firms in the
transportation sector. The logistic regression was used in this paper ...
Factors affecting Vietnamese consumer online shopping behavior towards apparel industry
(HCMC - International University, 2015)
This research is conducted to investigate factors affecting Vietnamese
consumers online shopping behavior towards apparel products, which might be one of the
most important issues of e-commerce and marketing field.
This ...