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Now showing items 391-400 of 525
Financial marketing development and firms' financing choices - Evidence in manufacturing sector on Ho Chi Minh stock exchange (HOSE)
(HCMC - International University, 2015)
Financial market as well as capital structure of firms is always an interesting
idea to discuss and hence catches attention of many researchers. This paper aims to
examine the effects of Financial Market Development on ...
Factors influencing consumer's attitudes toward mobile marketing in Vietnam
(HCMC - International University, 2015)
The objective of this empirical study is to investigate the factors that
influence the youths’ attitudes toward mobile marketing in the Vietnamese
context. Based on findings from previous studies, impacts of two factors ...
Financial Performance Analysis of Commercial Banks Using Camel : Case of Vietinbank and Sacpmbank
(International University - HCMC, 2015)
Financial soundness of commercial banks is a matter of great importance, not
only to the banks themselves, but also to the wider extent, the whole economy. Thus
regular check-up should be carried out to ensure normal ...
The Firm Performance and State ownership - The case of comparison between state owned enterprises and Non-State owned enterprises
(HCMC - International University, 2015)
The privatization is one of the top strategies which the state manipulates in the
international economic integration. This trend aims at attracting more strategic
shareholders from non-state sectors. However, state enhances ...
Critical factors affecting travelers' hotel switching intention - A case study of 3-star hotels in Ho Chi Minh city
(HCMC - International University, 2015)
Hotel Switching Intention has become a important issue in hotel industry. The
statistics of increasing number of travelers coming to Ho Chi Minh city and
purchasing 3-star hotels to stay is concluded by HCMC Department of ...
The effect of facial image and cosmetics usage on perception of brand personality (case of The Face Shop and Oriflame)
(HCMC - International University, 2015)
With the overall purpose of studying the relationship between customers‟
characteristics and their perceptions towards cosmetic brands, this thesis used two
most common brands among young college female in Ho Chi Minh City, ...
Customer Coping Strategies in Service Failure
(International University - HCMC, 2015)
In today’s business, to successfully attract new customers and compete with well-established enterprises, it is vital to understand customer’s wants and needs and satisfy them with products or services provided.
Therefore, ...
The effect of world oil price on Vietnam's petroleum import-export turnover
(HCMC - International University, 2015)
The aim of this study is to identify the impact of world crude oil price on
Vietnam import-export turnover. After reviewing the related theoretical and empirical
literature, the structure of world crude oil and other ...
The effect of board's attributes on firm performance: Case in Ho Chi Minh Stock Exchange (HOSE)
(HCMC - International University, 2015)
The main purpose of this study is to investigate the relationship between Board’s
Attributes and Firm Performance, which the data is collected from 158 companies in
HoChiMinh Stock Exchange in 2013. In addition, using this ...
The effects of celebrity endorsement on customer purchase intention and customer-based brand equity
(International University - HCMC, 2015)