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Now showing items 451-460 of 525
Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using Korean celebrities as endorsers for cosmetic products in Vietnam
(HCMC - International University, 2015)
Nowadays, as people are paying more time and efforts for their appearance; cosmetic
products are now an undeniable need, especially for women. For that reason, cosmetic brands have
been applying different methods to foster ...
The impact of country-of-origin image, consumer ethnocentrism, animosity, perceived quality on purchase intention (Field of foreign products imported from China in HCMC)
(HCMC - International University, 2015)
In Vietnam, Chinese products appear in most of on the whole goods,
especially household appliances, electronic goods with bargain prices and nice products
which are no different than the expensive products made in Vietnam ...
The impact of leverage on firm investment - Evidence from listed companies on Ho Chi Minh stock exchange
(HCMC - International University, 2015)
With an empirical analysis of Vietnam market, the study attempts to determine
the relationship between financial leverage and firm investment. The sample of balanced
panel data is collected from Hochiminh Stock Exchange ...
Influence of fundamental factors to liquidity risk in Vietnam commercial bank
(HCMC - International University, 2015)
Impact of self on attitudes toward luxury brands among Ho Chi Minh City teens: in case of luxury shoes
(HCMC - International University, 2015)
Adolescence is usually a complex, transitory period that includes rapid
biological, social, and cognitive growth (Gil et al., 2012). The transition period from
childhood to adult, between 14 and 18 years old, teenagers ...
Improving marketing performance case study of Phuong Nga Toys Company
(HCMC - International University, 2015)
The influence of dividend policy on share price volatility - A case study on Ho Chi Minh stock exchange
(HCMC - International University, 2015)
The aim of this study was to test the relationship between dividend
policy and share price volatility with a focus on non-financial companies list
on HOSE from 2010 to 2014, I use a multiple regression analysis to
research ...
Impact of dividend annoucement on price and trading volume behavior - Evidence from listed real estate firms on Ho Chi Minh stock exchange
(HCMC - International University, 2015)
This paper consumed a huge amount of effort and dedication. Its accomplishment
is almost impossible in the absence of many individuals’ assistance. For this reason, I
would like to give my sincere thanks to all the people ...
The effects of merger and acquisition on performance of commercial banks in Vietnam - The case of Sai Gon - Ha Noi commercial joint stock bank (SHB) and Ha Noi building commercial joint stock bank (HABUBANK)
(HCMC - International University, 2015)
This study examines the financial performance of a listed commercial bank in Vietnam
namely Saigon Hanoi Joint Stock Commercial Bank (SHB) in its merger with Hanoi
Building Commercial Joint Stock Bank (HBB). By using two ...
Evaluating bank performance - A camel approach
(HCMC - International University, 2015)
Pursuing the purpose of having a study on bank performance in Vietnam in
order to have a picture on bank performance in recent years, this research has been
conducted by applying CAMEL model for the assessment process ...