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Now showing items 461-470 of 525
Effects of working capital management on firm's performance in seafood industry
(HCMC - International University, 2015)
Working capital management is now very important for business survival. However,
Vietnam seafood industry is very special with some particular characteristic of working
capital management which are different with others ...
Evaluating factors of online in-game advertising that affect - The customer puchasing intention in Ho Chi Minh city
(HCMC - International University, 2015)
Online-in game advertising (IGA) is now the most encouraging of every new
type of marketing. This study analyzes the impact of the match between a game and
advertising on the online IGA effect. 500 online game players were ...
The effects of leadership styles on employee motivation in auditing companies - A study in Ho Chi Minh city
(HCMC - International University, 2015)
This thesis chooses auditing field as a case study to investigate and evaluate the
overall Leadership Styles effect on Employee Motivation. The research applies
quantitative method with a sample size of 320 respondents- ...
The effects of perceived price, brand image and leisure attachment on value and purchase intention in relation to imported ice-cream stores in Ho Chi Minh city
(HCMC - International University, 2015)
The demand for ice cream in Vietnam continued to increase gradually in the recent years. Ice
cream products have been launched in a greater variety in terms of flavor, sizes and services. More
and more ice-cream stores ...
Evaluating the factors influencing the youth's blood donation intentions in Ho Chi Minh City
(HCMC - International University, 2015)
Nowadays, in Vietnam, blood product is a dependent source which is provided
donations from voluntary blood donors. The fluctuation of blood supply is one of the
most concerns for some associations who do try hard to increase ...
The effects of television commercials on customers' loyalty - A mediation analysis of brand awareness
(HCMC - International University, 2015)
The main objective of this study was to investigate the influence that
television commercials have on customers’ loyalty through brand awareness within the
advertising industry in Viet Nam, with the milk advertisings as ...
Evaluating factors influencing the choice behavior regarding green products - The case of Vietnamese youth
(HCMC - International University, 2015)
Environmental issues reach the warning status. The more awareness of people
increases, the better opportunity is for green products to explore the market to create
value and revenue. In Vietnam, a broader range of green ...
The effects of merger and acquisition on Vietnam's pharmaceutical firm performance - The case of Traphaco JSC and Dak Lak pharmacy - medical supplies JSC
(HCMC - International University, 2015)
In the context of the mergers and acquisitions trend in major pharmaceutical
companies to generate higher revenues, this study examines the impact of the M&A cases
on the post-merger operating performance of Vietnamese ...
Environment efficiency of utilization of alternative fuel resources in cement manufacturing plant
(HCMC - International University, 2015)
This ultimate purpose of this paper to explore the Alternative Fuel Resources (AFR)
Business effectiveness on three main aspects in Triple Bottom Line, including:
Economic, Environment and Social, especially in Vietnam. ...
The examination of overreaction hypothesis and seasonality effect on the overreaction profile in Vietnam stock market - The evidence of Ho Chi Minh stock exchange
(HCMC - International University, 2015)
This paper investigates the overreaction hypothesis and the seasonality effect in
the overreaction occurrence over the period from 2009 to 2014. Relying on the
overreaction hypothesis, investors have a number of biases ...