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Now showing items 491-500 of 525
Relationship among brand experience, brand authenticity and brand equity
(HCMC - International University, 2015)
Branding is one of the most concerning businesses in enterprises. There are
many common concepts when branding is discussed, such as brand equity, customer
loyalty, brand awareness, brand image, and so one. However, there ...
Working with the bottom of the pyramid: the case of Vietnam
(HCMC - International University, 2015)
Research Objective: With increasing globalisation of the world‟s economy, emerging
markets have become important to multinational corporations. The objective of this study is
to understand how the companies win potential ...
The impact of viral marketing on customers' traveling decision - A case of study of traveling to Thailand in HCM city
(International University - HCMC, 2015)
Currently, the number of Internet users is increasing exponentially every second. The traditional advertising must renew its model because it is no longer sufficient to build brand awareness and lead to purchase decision ...
The impact of earned/contributed capital mix on dividend policy - Evidence from Vietnamese stock market
(HCMC - International University, 2015)
This paper examines the dividend policy of Vietnamese listed firms on Ho Chi
Minh Stock Exchange (HOSE) and Hanoi Stock Exchange (HNX) over period 2003-
2009. Empirically, dividend payouts and other characteristics of firms ...
The Impact of Brand equity on Young Male Purchase Intention Towards Men's Hair care Products in HCM city
(HCMC - International University, 2015)
The role of consumers' need for uniqueness and brand experience in purchase intentions - A study of Nike sportswear brand in Vietnam
(HCMC - International University, 2015)
The purpose of this study is examining the effect of consumers’ need for
uniqueness, brand experience, and perceive quality on intention to buy sportswear
products, a case of Nike sportswear brand in Ho Chi Minh City. ...
On acquisitions and shareholder's wealth in Vietnam
(HCMC - International University, 2015)
This study investigates the impact of M&A announcement on the wealth of target firm
shareholders in Vietnam stock market. Although there are numerous international studies
which have been conducted on this issue, but the ...
The Relationship between Stock Return Volatility and Trading Volume in Vietnam Sock Market
(International University - HCMC, 2015)
This thesis is specifically concerned with the relationship between trading
volume and stock return volatility by investigating Vietnam stock market. This study
conducts the empirical analyses by using time series data in ...
The relationship between working capital management and firm profitability - Evidence from the wholesale and retail trade industry in the Vietnamese stock exchange
(HCMC - International University, 2015)
The study examines the relationship between working capital management and
firm profitability with 360 firm-year observations among Vietnam-based HOSE and
HNX listed companies, notably in Wholesale and Retail Trade industry ...
A study of the relationship between event-sponsor fit and consumer's purchase intention: The case of O-degree Tea and U-League
(HCMC - International University, 2015)
This research is conducted to examine the factors affect on event-sponsor fit and
consumer purchase intention – a case of U-league and Oo Green Tea (Trà xanh O độ)
among Vietnamese students. There are three independent ...