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Now showing items 151-160 of 219
Customer satisfaction in general trade distribution channel - case study at goodfood company
(International University Ho Chi Minh City, Vietnam, 2011)
The purpose of this study is to measure the customer satisfaction in General Trade Channel. The study develops on data collected via a survey and an interview in order to find the satisfaction
level of customers, the ...
Consumers' attitude and purchase intention towards green food in Ho Chi Minh City
(International University - HCMC, 2016)
The food safety in Vietnam nowadays concerns consumers greatly. Little chemicals
consumed can cause dangerous sickness like food poisoning or when it is accumulated for
long time in the body can cause many more diseases ...
Effect of university image on student satisfaction, student loyalty and word of mouth intention - The case of International University-Vietnam National University Ho Chi Minh city
(International University - HCMC, 2016)
This study investigated how the multi-attributes of the effect of university image on
student satisfaction, student loyalty and word of mouth intention – the case of
International University – Vietnam National University. ...
The effect of supply and demand factors on rice export in the case of Binh Tay Co.LTD
(International University HCMC, Vietnam, 2011)
The effect of supply and demand factors on rice export in the case of Binh Tay Co.LTD
The effects of brand-cause fit and campaign duration on cunsumer perception toward cause-related marketing in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Purposes: The objective of this study firstly is to experimentally examine the
effects of brand-cause fit and campaign duration on the responses toward Cause-Related
Marketing of Ho Chi Minh City’s consumers (Vietnam). In ...
Customer satisfaction of medical service. The case of 115 People hospital
(International University Ho Chi Minh City, Vietnam, 2011)
This study applies an adapted SERVPERF instrument developed by marketing researchers to assess the level of service provided by 115 People Hospital. The objectives
of the study are:
(1) To determine patients’ ...
Consumer behavior towards choosing ice cream shop and give suggestions to improve the Công Trường ice cream shop
(International University Ho Chi Minh City, Vietnam, 2011)
Consumer behavior is one of the most critical subjects to study since understanding their decision making process is the only way to realize the customers’ wants and needs, which help
the vendors to increase sales and gain ...
Effects of celebrity endorsement on the customers purchasing intention - Case study of Son Tung MTP - An endorser of Oppo electronics corporation
(International University - HCMC, 2016)
Celebrities are the famous people in the society because they obtain certain achievement in the specific field. Celebrities can be singers, actors or actresses, models and other types of jobs. Being aware of the influence ...
Effect of after sale services on customer satisfaction and loyalty in automotive : The case of Haxaco in Ho Chi Minh city
(International University HCMC, Vietnam, 2014)
To be successful, organization must look into the needs and wants of their
customer. Customer satisfaction is important because many researches have shown that
customer satisfaction has a positive effect on organization‟s ...
Customer behaviors in diabetes milk market - Implication for "N" Company
(International University HCMC, Vietnam, 2013)
Currently, the number of diabetic patients increases very fast, especially in recent years. According to the medical statistics from medinet.com, 190 million people
are facing with diabetes’ threat every year; ...