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Now showing items 171-180 of 219
"Factors affecting customer loyalty in convenience stores - The case of Vinmart+ in Ho Chi Minh city"
(International University - HCMC, 2016)
Vietnam joined the World Trade Organization (WTO) in 2006 was a chance for the retail market, especially the convenience stores with the exciting participants of domestic and foreign companies. And VinMart+ is one of the ...
Exploring the factors that affect customer's intention to purchase a dog
(International University - HCMC, 2016)
Factors influencing mobile shopping intention in Vietnam
(International University - HCMC, 2016)
With high usage of mobile devices (smartphone, tablets, etc.) and high usage of internet in Vietnam, it is easy to understand that Vietnam users are more likely to access internet via mobile devices. Thus, it is expected ...
Factors influencing the consumer's purchase intention towards Sting energy drink in Ho Chi Minh City
(HCMC - International University, 2015)
Factors influencing consumer online purchase intention of fashion in Viet Nam - The case of Zalora
(International University HCMC, Vietnam, 2013)
The development of Internet in Viet Nam has changed people’s life. Business
is not an exception: companies have no longer viewed internet as a supplemental sales and marketing channel and but developed it into a mainstream. ...
The impacts of communication toward brands of Korean pop music merchandises in virtual community on consumer purchase intention in Ho Chi Minh City
(International University - HCMC, 2016)
This research is done to explore “the impacts of communication toward brands of Korean pop music merchandise in virtual community on consumer purchase intention”. It will answer how consumers respond to the information ...
Impact of salespeople'selling skills on customer purchase decision: A case of company KTP
(International University HCMC, Vietnam, 2013)
The purpose of this study is to investigate the impact of salespeople’s selling skills on customer purchase decisions at company KTP. The study approach is quantitative, designed to use the survey as research ...
The impacts of physical environmental factors on store love and store loyalty - Case study of Phuc Long coffee shop
(International University - HCMC, 2016)
This study is conducted from September 2015 to March 2016 with the purpose of exploring the influence of store environment factors on customer love and customer loyalty in Phuc Long coffee shop chain. Based on the literature ...
The impact of ethical sales behavior on customer loyalty : The case study in Procter & Gamble company in Vietnam
(International University HCMC, Vietnam, 2014)
During the period of internship, I observed many unethical activities from
representatives of P&G Company at Metro supermarket toward customers. Many
customers discovered the truth and they complained a lot to the company. ...
Evaluating service quality and customer satisfaction in Bao Viet insurance corporation
(International University HCMC, Vietnam, 2014)
Nowadays, insurance companies in Vietnam compete each other to be a strong and good
reputation. The challenge for insurance sector in Vietnam remains the same that is to
bring innovative solutions to client while making ...