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Measuring consumer's purchase intention : An evaluation of the bli scale & electronic word-of-mouth (E-wom) - A study of luxury restaurants in HCMC
(International University - HCMC, 2021)
Food and beverage fields in the Vietnam context experience considerable growth while the consumption in a premium or luxury restaurant is noticeable. With the Brand Luxury Index scale studied in previous research, in ...
Choice factors and information sources when selecting a university - A demographic analysis
(International University - HCMC, 2021)
Purpose: The university administrators and experts would be beneficial in planning customized ideas and accessing to informative sources due to the breadth and depth of knowledge in prospective student’ factors of choice. ...
Factors influencing men's purchase intention for skin products - A case study in Ho Chi Minh city, Vietnam
(International University - HCMC, 2020)
This study assesses the influences of the skin's concerns, self-image, celebrity endorsement, social expectations, subjective norms who have used men skincare products in Ho Chi Minh City, Vietnam to male customer's ...
Factors affecting the generation Z green household purchase decision
(International University - HCMC, 2020)
As green trend has become quite popular among Vietnam citizens, there are a need for green household brands to develop green marketing and understands their customers purchase decision. This study is aimed to investigate ...
Analyzing visit intention involving electronic word of mouth, perceived risk, motivation and destination image - The case of millennials living in Ho Chi Minh city
(International University - HCMC, 2020)
This study aims to examine the impacts of electronic word-of-mouth, perceived
risk, motivation on destination image and visit intention of millennials living in Ho Chi
Minh City. A valid sample of 275 respondents were ...