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The factors affecting consumers’ attitudes toward mobile advertising in Viet nam
(International University - HCMC, 2014)
The rapid development of smartphones has resulted in the increasing use of
mobile devices to deliver advertisements for products and services. Mobile web and
mobile application has become a potential advertising channel. ...
Consumers' attitude and behavioural intention toward mobile advertising in Ho Chi Minh city
(International University - HCMC, 2014)
Technology have been applied in many fields such as criminal investigation,
businesses, and especially in marketing to reach millions of targeted customers. As a
research that Kantar Media Vietnam conducted in the nation’s ...
Analysis of factors affecting customer attitude towards in-stream advertisements
(HCMC - International University, 2015)
The main aim of this study is to examine the factors affecting customers attitude towards instream advertising. The in-stream ad is quite a new definition with many people. Although they
meet them frequently (at each time ...
Effects of facebook advertising media format on emotional response, consumer informedness and purchase intention
(HCMC - International University, 2015)
This study aims to investigate the effects of Facebook Advertising media
format on the emotional response, consumer informedness and purchase intention.
An experiment was performed in order to explore the above objective. ...
Attitude of Vietnamese young generation toward advertising on facebook
(HCMC - International University, 2015)
Background: The development of online advertising especially Facebook advertising
become more and more wide and popular because of the significant increase of Facebook
users every year. This background encourages marketers ...
Exploring the impacts of celebrities product advertisement facebook posts on customers' brand attitude - A case of Chi Pu advertising make-up products and female university students in Ho Chi Minh City
(International University - HCMC, 2016)
Considering the fact that Vietnam is a highly celebrity-obssessed society and
Facebook is currently the number 1 social networking site in Vietnam with over 20
million daily users, using celebrities to promote products or ...
Research facebook's influence on buying decisions of young women in HoChiMinh city (focus on fashion products)
(International University HCMC, Vietnam, 2011)
Research facebook's influence on buying decisions of young women in HoChiMinh city (focus on fashion products)
Studyng advertising's influences on the consumer decision making process : The case study of Vietnamobile
(International University HCMC, Vietnam, 2012)
Understanding the effect of advertising on consumer behavior is an interesting topic of most marketers in different industries. Moreover, the relationship between advertising and consumer decision making ...
The study of consumer attitudes towards the display advertising
(International University HCMC, Vietnam, 2012)
This research examines consumer attitudes towards three types of display advertising: traditional display advertisements, in-line display advertisements and pop-up display advertisements.
This research is ...
An investigation into impact of celebrity endorsement on viewers' preference toward the advertising : The case of Minh Hang singer in endorsement for Sunplay Vietnam
(International University HCMC, Vietnam, 2014)
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