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Factors that affect the consumer's purchasing attention toward pirated books on listed e-commerce websites - The case of pirated books are sold widely on Lazada, Sendo, Shopee with the mediation of the attitude toward purchasing pirated books
(International University - HCMC, 2020)
Purpose
The raises of e-commerce stores which sell pirated books on big ecommerce sites created the
need for studying behavior pattern of customers toward pirated books with discount prices. This
research aims to test ...