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Customer Behavioral Outcomes In The Context Of Social Commerce In Vietnam: The Role Of Social Media Marketing Activities And Customer Experience
(2022)
Considering social media marketing activities and customer experience, this
study investigates effects on relationship quality, which in turns impacts three kinds of
customer’s intentions (i.e., purchase, loyalty and ...
The Effect Of Covid-19 On Intention To Travel During The Pandemic. The Case In Ho Chi Minh City (Vietnam)
(2022)
In view of the prolonged situation of the Covid-19 epidemic worldwide, leaving many severe
consequences for the economy, including the tourism industry, this study was created with the
scope of Ho Chi Minh City, The city ...
Factors Influence Generation Z's Brand Loyalty Toward Fast Fashion Brands: A Study In Ho Chi Minh City
(2022)
The purpose of this research was to determine what makes customers in Ho
Chi Minh City, Vietnam, more or less loyal to fast fashion brands. Based on a review
of related research, this study's research model includes six ...
The Impact Of Brand Ambassadors Of Biti's On Consumer Purchase Intentions
(2022)
Nowadays, brand ambassadors have played an extremely important part in
every marketing strategy to ensure the effectiveness and success of the business
outcomes. Besides, the brand image also gradually become an indispensable ...
Factors Affecting The Profitability Of Insurance Companies In Vietnam
(2022)
The purpose of this study is to examine the determinants that have a significant
influence on the profitability of Vietnamese life and non-life insurance companies. The
empirical research is conducted on a sample of 31 ...
The Relationship Between Religiosity To Green Purchase Under The Effect Of Emotional Factor And Greenwashing Factor
(2022)
The research studies about the relationship of religiosity to green purchase. However, the
innovation in this research lies in the discovery of the moderating effect of greenwashing
and gratitude factor to the relationship.
A ...
Evaluating The Impact Of Working From Home On Employee Satisfaction Between Work Life Balance And Stress In Ho Chi Minh City During Covid-19 Pandemic
(2022-06)
The objectives of this paper was to achieve improvements by using a quantitative
method to investigate numerous possible determinants of job satisfaction when working from
home from the influence of COVID-19. Working at ...
Corporate Governance And Firm Risk - A Case Of Vietnam
(2022)
This study investigated the influence of board of directors’ characteristics such
as board size, gender diversity, and managerial ownership on firm risk. The sample was
non-financial companies listed on the Ho Chi Minh ...
R&D Investments And Family Firms: Eastasia Evidence
(2022)
This paper investigates the relationship between R&D investments and family firms to
examine whether or not family firms invest less in R&D than non-family firms in East
Asia. Using a large sample of 15,955 observation ...
The Determinants Of Online Shopping Of Young Customers For Fashion Product In Vietnam
(2022)
The purpose of this study was to explore the factors that impact customers'
purchase intent for fashion goods in Ho Chi Minh City, Vietnam through online. Research
model developed and used as the theoretical framework ...