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Now showing items 11-20 of 52
Exploring factors affecting young people' choice on travel agency for outbound tour case study in Ho Chi Minh City
(HCMC - International University, 2015)
This research aims to analyzing the factors influencing young people’s choice
on travel agency for outbound tour in Ho Chi Minh City. Both qualitative and
quantitative methods were used with statistical techniques applied ...
A study on how online travel reviews affect tourists' planning decision? In the case of Tripadvisor website
(International University HCMC, Vietnam, 2014)
Ever more consumers read and share travel-related content online which has been
created and posted by their peers rather than by travel service providers. Understanding who
these consumers are, how they determine whether ...
Testing cultural tourism typology and implications for marketing strategies - A case of Ho Chi Minh city
(International University - HCMC, 2017)
Tourism has been an important industry in Vietnam’s economy, which annually contributes about 280,000 billion VND to Vietnam’s GDP. The number of tourists visiting Vietnam is increasing over the years. Owning lots of ...
Factors influencing international tourists' behavioral intention towards street food in Ho Chi Minh city
(International University - HCMC, 2017)
Street food is part of Vietnamese cuisine, which is a major tourist attraction in Ho
Chi Minh City (HCMC), Vietnam. The aim of this research is to describe the behavioural
intention of international tourists towards ...
Investigating the impact of social travel networks on information adoption for travel planning : A study of VietNamese travelers
(International University - HCMC, 2017)
It is undeniable that everyone loves to travel. In the past, travel was limited as there were just a few options. However, travel is an ongoing trend as of now. The world has been driven towards technology, a digital world. ...
The influence of social media marketing on purchase intention of Vietnamese travellers in tourism industry in Ho Chi Minh city
(HCMC - International University, 2015)
The aim of this research is investigate the relationship of online communications through
social media platform including online communities, online advertising, E WOM to
purchase intention in Ho Chi Minh City. The ...
Understanding factors affecting tourism destination competitiveness - A case of domestic visitors in Ba Ria-Vung Tau of Vietnam
(International University - HCMC, 2016)
The increasing number of tourism destination worldwide in recent years has created a highly competitive market and led to a lower profit margin for Vung Tau beach. Thus, understanding different attributes and how to maximize ...
Vietnamese's intention to choose couchsurfing : A new form of tourism - A study of young students in Ho Chi Minh City
(International University - HCMC, 2016)
This research was conducted in order to figure out Vietnamese’s intention to choose Couchsurfing – a new form of tourism which is quite a new definition in Vietnamese entertainment industry.
Valua co-creation, tourist satisfaction and tourist loyalty in Tien Giang province
(International University - HCMC, 2016)
Customers are the ones who decide the success or failure of a business. For this reason, understanding customers’ demands and expectations is a very important task of any business. Thus, customer involvement in the product ...
The effectiveness of perceived risks to the tourist's return intention - A case study in Ho Chi Minh city
(International University - HCMC, 2017)
The aim of this research is to explore the effects of risk factors to tourists’ destination satisfaction and the revisit intention of the tourists. According to the previous studies that relate to the tourists’ destination ...