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The Application Of Tiktok Marketing To Promote Purchase Intention Toward Movie Sector: A Study In Vietnam
(2022)
This study aims to utilize a social media marketing model with the TikTok app as the object
of research to explore the components that contribute to the formation of purchase intention
within the Vietnamese movie sector. ...
How Live Streaming Affects In-Store Purchase: A Study In Vietnam
(2022)
This study fills a gap in the literature by investigating the impact of live stream
selling on offline purchase intentions, which motivates customers to physically
visit the store and engage with the service. The study ...
The Influence Of Ready To-Drink Coffee On Young Consumer Purchase Intention Towards Highlands Coffee In Ho Chi Minh City
(2023)
The pace of modern life forces people to hurry up and run to keep up with and equal
the heat and speed of modern life. Needs and time spent on fundamental tasks like eating
and drinking are becoming more convenient as ...
Factors Influence People’s Behavioral Intention To Use E-Wallet In Vietnam (The Case Of Zalopay)
(2023)
This study is conducted to the aims of identifying the variables that make an
impact on people's behavioral intention to use ZaloPay e-wallet in Vietnam. By
adopting "Unified Theory on Acceptance and Use of Technology ...
Investigating Factors Affecting Intention To Purchase Virtual Goods In Mobile Games: A Case Of Garena Lien Quan Mobile In Vietnam
(2023)
Virtual goods, commonly referred to as microtransaction game products, are
quickly gaining popularity as a way for mobile game publishers to generate profits.
Perceived Enjoyment, Continuous Use Intention, Subjective ...
Investigation On Environmental Awareness Towards Purchasing Intention Of Sustainable Apparel Via Altruism And Consciousness Among Genz In Ho Chi Minh City
(2023)
The fashion industry significantly contributes to global pollution, making the
circular economy a crucial concern. Many consumers embrace a more sustainable
lifestyle, reflected in their purchasing behavior and preferences. ...
Understanding The Factors Influencing Eco-Fashion Purchase Intention And Willingness To Pay With Mediating Roles EWOM: A Case Of Uniqlo Vietnam
(2023)
This thesis studies the determinants of eco-fashion purchase intention,
including social influence, environmental concerns, and altruism. Moreover, the thesis
investigates resulting behaviors, such as electronic word-of-mouth ...
Factors Affecting Customers' Purchase Intention On Imported Products: The Case Of Fashion Industry In Vietnam
(2023)
Previous studies have mostly focused on consumers' purchasing intentions
toward imported items in industrialized nations, but research in emerging countries
such as Vietnam has been limited. As a result, the current study ...