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How leads to corporate brand equity in the view of Vietnamese consumers
(International University - HCMC, 2020)
The study is developed to examine the associations between perceived corporate citizenship, organization brand credibility, organization reputation and equity of business brand. From a sample of 369 general customers in ...
Factors Effecting Towards Brand Equity And Customer Satisfaction And Loyalty When Booking Hotels Through Online Travel Agents In Vietnam
(2023)
The term "online travel agent" or "OTA”, refers to a travel company that sells
hotel rooms online through a website. It provides visitors with the necessary details to
reserve a room at a hotel, for example bed or ...