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Young consumers' expectation and perception on Saigon beer : A study base on disconfirmation expectation theory of consumer satisfaction
(International University HCMC, Vietnam, 2012)
This investigation explored the contextual factors affecting young consumers’ expectation and their perception on Saigon Beer based on the Disconfirmation of Expectation Theory of Consumer Satisfaction.
Qualitative and ...
Antioxidant activity of essential oils and oleoresing from turmeric roots (Curcuma Longa L.) extracted with different solvents and its correlation to the curcuminoid content
(International University HCMC, Vietnam, 2012)
The purpose of present investigation was to evaluate the potential antioxidant activity and total curcuminoid content of essential oils and oleoresins extracted from turmeric roots (Curcuma Longa L.). Water distillation ...
Buying franchise opportunities and challenges for Vietnamese SMES
(International University HCMC, Vietnam, 2009)
The worldwide economics is in its great strain especially after the US
financial crisis in 2007. With the highest rate of unemployment as well as bankruptcy,
it is a serious problem for new enterprise - in particular ...