| dc.description.abstract | Due to development of Internet around the world, e-commerce transactions are
also developing. There are more and more people buy product and service via Website.
To understand the major determinants of customers’ repurchase intention, researcher
conducted this study to explore what factors influence on repurchase intention of online
apparel shoppers in Ho Chi Minh City. The research model was established with some
factors including etail quality, perceived usefulness, trust, satisfaction, and perceived ease
of use affected directly or indirectly on repurchase intention on online shopping. In
addition, to collect data, researcher distributed questionnaire to respondents and gained
valid sample size of 317. The result of this research shows that all three factors such as
trust, perceived usefulness and etail quality has positive relationship with repurchase
intention. Moreover, trust had strongly connection with continuous intention while etail
quality had weakly relationship with repurchase intention. Furthermore, satisfaction and
perceived ease of use related positively with trust. Satisfaction had stronger connection
with trust than perceived ease of use. Finally, according to the consequence of data,
researcher gave some recommendations for online vendors so that they can improve
strategies and increase volume of sale. | en_US |
