Analyze factors influence to customer opening credit card
Abstract
The purpose of this research is to present an exploratory insight into the non-users of credit
cards. The aim is to identify the different factors that influence to customer’s adoption and usage
among the Ho Chi Minh City (HCMC) population. It then aims to discuss barriers that are acting
in the stagnant growth of a potential credit card market.
In this research, Conceptual framework model which includes four dimensions (Awareness,
Promotion factors, Credit card attributed and Barriers) is applied to analyze. Data was collected
from survey, a sample are 350 people consisting of non-credit cardholders. Descriptive statistics,
reliability test, factor analysis, correlation testing and multi regression testing are used to identify
the intensity of each of the factor.
The findings related to understanding the lifestyle variables that influence credit card open
and use in Vietnam, can be of immense help to banks as well as organizations selling products
and services in the HCMC market