| dc.description.abstract | Nowadays, in Vietnam, blood product is a dependent source which is provided
donations from voluntary blood donors. The fluctuation of blood supply is one of the
most concerns for some associations who do try hard to increase the voluntary donors,
especially young donors. At time of high demand, it is unable to meet the requirement
to fulfill and help patients as much as possible; including some cases can be
prevented. This creates a need to understand the young donors’ intentions in an effort
to participate and willing to donate. To be one of countries has the highest population
in Vietnam, Ho Chi Minh City is a modernize country attracted several young people
from all countries. If we want to understand deeply about the young people’s
intentions on donating blood with different kind of people, Ho Chi Minh City is a
suitable city for this purpose as whole.
This study uses framework of the planned behavior method is to investigate the
correlation between a donors’ attitude toward donation, subjective norms, perceived
behavioral control and blood donation intentions. The both qualitative and
quantitative method is applied in this study to approach and investigate the perception
of donors in some specific ways. To create comfortable and easy environment for
respondents show their opinion, a survey is conducted in some particular popular
channel on internet such as Facebook and Email. Moreover, an exploratory study is
used by forming some discussion groups with non-donors and donors’ opinion in
range of 18 – 25 for exchanging information about blood donation.
Descriptive analysis describes the target respondents with age, gender, sources of
information, major and total times of the willingness to donate. The result of
regression analysis indicates that there are significant correlations between attitude
toward donation, subjective norms, perceived control behavioral and blood donation
intentions. In turn, the variable of attitude toward donation has highest correlation
which is followed by the variable of perceived control behavior. The variable of
subjective norm has lowest correlation with blood donation intentions. Specifically,
the understanding of target population allows some further researchers and
experimental study can add some redundant idea which is missed in this study as well. | en_US |
