| dc.description.abstract | Vietnam hotel industry has promising opportunity to growth, but it also witnesses fierce competitive environment. Hotel industry has changed rapidly due to information technology, travelers are using Internet as a tool to search for information and book room online more than ever. This study aims to exam how factors affect the intention to book room through hotel websites, and from that can gain some valuable result to help hotelier to know how to build successful websites. Three hypothesis were developed to find out relationship between information quality, sensitivity content, and time to intention to book room through website of the hotel. There were 300 questionnaires conveyed to respondents in Ho Chi Minh City to collect data for testing hypothesis. Multiple regression analysis was applied to analyze data. The result after data analysis showed that there are positive relationship between information quality, sensitivity content, and time toward intention to book room through the hotel website. The information quality has the highest significant among three factors toward intention to book room. This study is meaningful to hotelier as in the future website will become an important channel for travelers to search information and making decision. It helps them to know what factors important to customer and from that can allocate appropriate resources to develop essential function for the website, and from that can help them to gain higher revenue by providing customer what they want.
Key words: Travelers, information quality, sensitivity content, time, purchase intention, hotel website | en_US |
