Factors affecting graduates' job applying intention - The case of Japanese companies
Abstract
The war of talent become more intense when globalization fosters expansion of international business. Nowadays, Vietnam is an appealing destination for many Japanese companies. To succeed in the host country, they have to overcome barriers to get attention of potential employees. Young employees emerge to dominate workplace. Therefore, the research was conducted to investigate factors affecting graduates’ intention to apply for jobs in Japanese companies. The research lasted in 4 months, from September, 2015 to January, 2016. To solve research problem, related books, journals and newspapers were reviewed to have conceptual framework. Initially, the research proposed 7 important factors which are Economic Value, Social Value, Interest Value, Development Value, Application Value, Subjective Norms and Perceived Behavioral Control. The research was approached by quantitative method. Questionnaires were distributed to 160 graduates through both offline and online channels. After data collection, statistical tools were applied to analyze the data. The final results lend a weight to conclude that job applying intention is affected by Economic Value, Subjective Norms and Perceived Behavioral Control. Subjective Norms is proved to have strongest influence on whether graduates have intention to work for Japanese companies. The results provide useful information for human resource managers in these companies to make effective strategies in order to generate large pool of potential candidates.