| dc.description.abstract | Mobile technology clearly plays a crucial role in how people communicates, whether in daily life or a business environment. Smartwatches are forecasted to be the next trend in mobile technology, they will change the ways people interact with each other and access to information. However, the process of smartwatches adoption is affected by various factors and need to be studied. The aim of this research is to apply Technology acceptance model (TAM) and the key determinants (relative advantage, mobility, availability, affective quality, subcultural appeal) to identify factors influence on smartwatch adoption. SEM was employed to test the proposed model and hypotheses with the data collected from a survey was conducted with 434 respondents (290 potential and 144 actual users) in Ho Chi Minh City. Findings indicated that attitude and perceived usefulness had positive influences on intention to use while cost had a negative effect. Specially, interesting differences were found between potential users and actual users. This study contributes useful insights for researchers and suggests some implications to businesses. | en_US |
