| dc.description.abstract | This research studied about the recommendation and revisit intentions of foreign
tourists in Ho Chi Minh city, through their satisfaction with local foods. The author took
the case study in Ho Chi Minh city and proposed the group of five attributes for food
image: taste, health concern, price, serving style, vendor/ restaurant staffs. The
relationship between these attributes of food image and food satisfaction, as well as the
one between food satisfaction and behavioral intentions (expressed by recommendation
and revisit intentions) were investigated. The result showed the strong connection
between the variables studied. The better food image is, the higher level satisfaction is,
which leads to higher intentions of good worth-of-mouth and return to the tourism place.
Keyword: food image, satisfaction, recommendation, revisit intention | en_US |
