The impact of consumer animosity and consumer ethnocentrism on intention to purchase foreign products - The case of Chinese branded household appliances in Vietnamese market
dc.contributor.author | Khoi, Nguyen Dinh | |
dc.date.accessioned | 2018-04-13T04:05:44Z | |
dc.date.accessioned | 2018-06-12T07:37:58Z | |
dc.date.available | 2018-04-13T04:05:44Z | |
dc.date.available | 2018-06-12T07:37:58Z | |
dc.date.issued | 2015 | |
dc.identifier.other | 022001949 | |
dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/2485 | |
dc.description.sponsorship | MBA. Nguyen Thi Huong Giang | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | International University - HCMC | en_US |
dc.subject | Management -- Marketing; Customer -- Relationship | en_US |
dc.title | The impact of consumer animosity and consumer ethnocentrism on intention to purchase foreign products - The case of Chinese branded household appliances in Vietnamese market | en_US |
dc.type | Thesis | en_US |